{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most luxury brand names drive exposure with social media sites advertising, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't changed a lot in decades; it does not have TikTok, and doesn't give celebrities cost-free ba